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Case Studies •

HOW WOOSTER COMMUNITY HOSPITAL SAVED HALF A MILLION DOLLARS

Healthcare professionals know a thing or two about challenges. For the HR
team at WCH, the challenge has been siloed, outdated systems. Managers
tracked absences in separate spreadsheets, leaving people without a simple
way to view attendance records or accrued paid time off (PTO). Basic tasks
like pulling employee lists were difficult. These inefficient systems created
issues with the Ohio Public Employees Retirement System (OPERS). OPERS’
calculations are based on credited service hours. Because people couldn’t
access their hours, they couldn’t calculate their PTO.
Dietitian Boss •

How to Create a Dietitian Private Practice Business Plan

Dietitians usually work for larger care providers, so the idea of creating a business plan isn’t something that’s second nature for most of us. For any startup to succeed, it needs a solid strategy, and your new practice is no exception. Developing your strategy with the right elements in mind will help keep you focused on the next steps for growing your brand and expanding your client base.

Even if you’re completely new to running a business, creating your dietitian private practice business p
SCOPE •

SCOPE

SCOPE helped me accomplish my dream of being the head basketball coach at my alma mater. It equipped me with the tools to guide my players in their relationships with each other and, most importantly, with Jesus Christ. I have learned valuable skills to lead others on and off the court and teach my players how to deal with their own adversity.

It was disappointing to realize my basketball knowledge was not enough to be a head coach at the collegiate level. I was told I needed a master's degree
Bolsa de Mulher •

5 Ways for the Budget-Conscious to Live a Healthy Life

Inflation has many families taking a closer look at their spending habits. They’re weighing cheaper options for TV services and cell phone plans. They’re trying to eat out less and pinch pennies at the grocery store.

Many of these people also want to live in ways that promote their mental and physical well-being. But living a healthy lifestyle can be expensive. Between gym memberships, buying organic, and eating clean, it’s difficult to be frugal and fit.
NogenTech- a Tech Blog for Latest Updates & Business Ideas •

Impacts Your Content Has on SEO

When it comes to content marketing strategies, the adage used to be “More is more.” Companies would push out as many blogs, videos, and social media posts as possible, hoping to draw more traffic.

In today’s digital world, however, organizations are flipping the script. To really drive search results and SEO rankings, businesses are embracing quality over quantity. Content that’s focused on solving customer problems is what’s moving the needle.
Case Studies •

Community Hero- May Spotlight

Ray Kinsella could never have imagined the acres of land around his home could be of much significance. Aside from growing some of the best corn the state of Iowa was producing, Ray never considered making an impact beyond the crops he sold each harvest to provide for his wife and little girl. Until one evening working in those very fields, he heard a voice whisper to him a simple phrase.

“If you build it, he will come.”

The “he” was Ray’s father, John. The “it” was a baseball field. The quote is from the classic film Field of Dreams. In it, Ray Kinsella, played by Kevin Costner, plows over his valuable cornfields to build a baseball field. He’s not exactly sure why but just knows it’s what he’s supposed to do.
Case Studies •

Community Hero April Spotlight

In 2021, California was mired in its worst drought in a century. The state experienced less rainfall in 2020-21 than even the 1976-77 season, considered by many to be one of the worst droughts in state history.

Still, the vision early on at Valley Christian was to use the grass fields for sports as a way to minister to the community. Matt Carter, worship pastor and one of the leaders for Upward Sports at Valley Christian, talked about the vision and intentionality behind it all.
Case Studies •

Community Hero February Spotlight

Summerville, a city located 25 miles northwest of Charleston, has exploded in growth over the past 10 years. The city’s population has increased by 25%, creating an even more urgent need for churches committed to reaching communities with the Gospel.

John Lybrand understands this need. He sees the children coming to gamedays each Saturday, and they represent all walks of life. That’s the reason why, as the Upward Basketball League Director at Summerville Baptist, John keeps plugging away, year after year.
Case Studies •

Community Hero December Spotlight

Few images of Jesus resonate so clearly as this: Jesus with his disciples, scolding them, declaring “Let the children come to me. Don’t stop them!” Children of all shapes and sizes. Big and tall, short and stout.

Boys and girls. Long, straight hair and short, curly hair. Blue eyes, green eyes, and brown eyes. Black, Brown, and White. Toddlers to teenagers.

Children with ADHD. Children with dyslexia. Children with autism. Children with Down Syndrome. Jesus welcomed them all.

Cornerstone Church in Grand Island, NY is welcoming them too.
Ironpaper, Inc •

Events-Focused Marketers: Don’t Ignore The Importance of Bringing Relationships Online

As lockdowns and restrictions created by the pandemic disappear, more businesses are returning to in-person events. Virtual events increased due to the pandemic, but marketers (and attendees) still desire the benefits of in-person events where networking opportunities abound. In fact, 65% of marketers surveyed by Kaltura said in-person events are vital to their marketing strategy.1 While the return of conference swag and networking cocktails excites many, it’s crucial that businesses transform t
Ironpaper, Inc •

B2B Sales Techniques that Convert New Buyers and Buying Groups

Whether it’s pivoting during a pandemic or navigating an uncertain economy and possible recession, B2B companies need to be creative in their selling tactics to convert leads into customers. For most businesses, this means incorporating digital strategies they haven’t used before.

Almost every company had to make changes to stay afloat during the Covid pandemic and meet their buyers changing preferences. According to McKinsey, 70-80% of B2B decision-makers indicated a strong preference for remo
Ironpaper, Inc •

How To Do B2B Social Media Right

78% of salespeople engaged in social selling are outselling their peers who are not.1

That stat alone tells us that the days of social media being nothing but a hub for cat videos and funny memes are long gone. If B2B companies aren't embracing social media's vast landscape, they're missing out on opportunities to build brand awareness and generate leads.

Learn how Ironpaper can help you develop a social media strategy that fits into your B2B marketing plan.

Social Media: The Missing Piece To
Peak Process Group •

Can Operational Excellence Improve Your Business?

Charles Kettering, an inventor credited with over 140 inventions, most notably the electric starter for automobiles once said, “a problem well-defined is a problem half-solved.”

For many businesses, therein lies the struggle: defining the problem. Companies that experience consistent profit loss, high operating costs, and poor customer satisfaction may not always have the correct resources available to address their most pressing issues. Embracing an operational excellence methodology can help
Are Your Direct Traffic Analytics Lying To You? •

Are Your Direct Traffic Analytics Lying To You?

Every business and organization strives to be one of the first results to pop up in a Google search. Having that right mix of SEO optimization and site credibility is a marketer's dream.

But a narrow focus on increasing organic traffic can take away from the tremendous value driven by direct traffic.

Learn how Ironpaper can help you improve your digital marketing analytics and strategies.
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